At Breadtopia We Know We’re Lucky!

If you’re lucky, your passion becomes your job or business. In founding Breadtopia, I consider myself to be extremely lucky. I virtually cut my teeth on sourdough French bread in San Francisco, California, where I was born. And for many years I have loved baking.

Eric & Denyce enjoy the Beach Pea Bakery in Kittery, Maine.

Eric & Denyce enjoy the Beach Pea Bakery in Kittery, Maine.

In 1994, I was fortunate to marry Denyce; we shared many of the same interests and passions. For the next decade, I was involved in several corporate endeavors and in 2004, Denyce, who is a freelance graphic designer and former operator of the Busy Bee Bakery, and I, a website developer, Internet marketer and avid baker, formed Rusch Advertising Design.

Along with taking on various freelance projects, we developed our personal projects with our major baby being our baking website and store— At Breadtopia we’re dedicated to ensuring that baking perfect bread has never been easier. If we can aid in the development of a baking community—composed of new, veteran and constantly developing enthusiasts—all passionate about creating great, homemade baked goods, then we will count ourselves successful.

The thing about Denyce and me is that we are a lot like the fine folks who visit Breadtopia. It’s not just the fact that we love baking, but here in Fairfield, Iowa, we’re into a range of community and family oriented experiences, including sports, meditation, wildlife, the arts and nature. Denyce is the mother of Galen, who is a professional freelance photographer and operator of a gourmet coffee equipment website. We are so happy that he, his multi-talented wife, Liza, and our terrific grandson, Gray, have recently moved to our town from Dover, NH. We are looking forward to more of their involvement in Breadtopia, since they like bread as well as coffee!

With Breadtopia we’re looking forward to creating and developing a community of home-based bakers all enjoying the natural riches inherent in sharing baking recipes, stories and knowledge—an extended family of sorts.

How do we survive? We offer a lot of important information for free and baking supplies at often bargain prices. So please take some time to browse through our store and to contact us if you have any suggestions, can’t find a baking item that you need or want to share a recipe or a humorous or interesting baking anecdote.

We hope you enjoy our site. Denyce and I are looking forward to getting to know you and serving you. If you’re ever in Fairfield, please stop by our physical store at 907 W. Burlington Ave. We’d love to meet you in person.


Eric & Denyce

154 thoughts on “About

  1. Dee dee

    I’m a beginner, and I don’t have a nifty proofing bowl. You showed flouring a towel, but
    how does the towel differ in the end? Will it be in a ball shape like using the bowl. Will I
    just turn it upside down?

    Some further instructions would be appreciated. Thanks for your site!

    • If you drape a well floured towel over a bowl to proof your dough in, the dough will conform to the bowl shape. Then, yes, you’ll just turn it upside down.

  2. After several weeks using the fridge method for the No-knead dough mixture, the dough became soupy and though attempts were made to recover it by kneading and reproofing there wasn’t any success excepting pancakes. The starter should have been viable as it was fed the previous day and placed in the refrigerator. One site mentioned that the fridge temperature may have been too cold. Any input is appreciated. And thank you for this great site.

  3. Betty

    Thanks for the sourdough starter. After it is in the refrigerator and when it needs to be fed, does it have to be fed at room temperature or can it be done right out of the fridge.

    • Right out of the fridge is fine.

  4. Robert Hall

    I was looking at your whole grain prices and wondered if you sell oats and barley or know where I can find them?
    Robert Hall

    • Hi Robert,

      We don’t but I would sure think that a Google search would find a lot of places.

  5. Tom Deardorff

    I’ve visited your site many times. Have gotten a lot of great info. I’m not sure but I THINK I bought my La Cloche oblong baker from you. I hope to be able to support your business by purchasing more stuff.
    I’ve been baking bread for about 45 years. I started with the Tassajara Bread Book. Remember that? My kids grew up being the envy of all their friends because they got home made bread. When the kids were young, it wasn’t unusual to have a half dozen neighbor kids hanging out on baking day, waiting for the loaves to come out of the oven.
    I’ve moved a bit beyond Tassajara. I’ve learned a little about the science of bread. In all these years, I never tried wild yeast (sourdough) bread ===until this past week.
    I watched your videos ==so clear and easy to understand . I took a look at my Peter Reinhart book. He does like to make a production of things. Then I followed your steps. SUCCESS FIRST TIME!! Made some bread. My wife and I ate the loaf in two days.
    Eric, it’s your fault if I get fat.
    I’m afraid I’ll have to limit myself to baking bread once a week. Or start giving loaves to friends and neighbors.
    I really like your site. Glad to officially become e meber of your community.
    Tom Deardorff

    P.S. My wife teaches canning and preserving. You might enjoy visiting her website:

  6. Mark

    What’s the difference between the Le Cloche Clay Baker and the Bread Dome? They seem similar in purpose, but they’re both made by Sassafras. Do the sides of the Bread Dome give no knead bread a better shape?


  7. Christine Bartholomew

    do i need to flour my bread pans after greasing? Love your site.

    • It’s easy enough to do and your loaves would probably release a bit better. So, yeah, might as well.

  8. Diane

    What is your return policy

    • Hi Diane,

      Here’s the link to our page that includes our returns policy – If there’s a product in particular you are contemplating purchasing or returning, I can answer any specific questions you might have about it.

  9. Thomas

    FYI I just sent the following feedback to UUNI about my UUNI 2 that I purchased from you. >
    ”I just received my Uuni 2 from Breadtopia here in the US yesterday and spent last evening putting it together. What a beautiful piece of workmanship! Can’t wait to light it, but it’s –10C here so it might wait a day!!!! Smile

    I was very impressed that you have protected all of the shiny surfaces with the sticky covering. Not many manufacturers would do that. However, after contributing heavily to a pellet stove forum for 4 years now, I can with certainty tell you that some people WILL NOT take it off!!! Yes, they do live among us and breed. Somewhere on your instructions, you should tell them to remove all protective covering.

    While speaking of protective covering, I wish you HAD put protection on the peel since it came very heavily scratched and gouged from shipping. I will have to use 600 or 400 grit sandpaper to smooth it enough to use and then it will no longer match the beauty of the UUNI.

    Also, in your instructions, Step 2 shows 2 M5x16mm screws being inserted through the two holes in the bottom of the oven. They go nowhere and are attached to nothing. Also, IF they actually were needed, I would not have had enough screws to assemble the unit. I had one too many 16mm screws and one too few 8 mm screws.

    Of course, the pellet bag had been ripped and pellets were scattered everywhere. A heavier bag or a box would be suggested as well.

    Overall, I am very pleased with the workmanship and design of the UUNI 2 and can’t wait to start mastering the art of pizza making!


    Thomas Witman

    [email protected]

  10. Margaret

    How can I bring a more savory sour dough flavor back into my dough.

  11. Eujenia Darakchieva

    Hi, I got sourdough kit and starter, everything perfect. The is time to make some bread! I liked the idea for spelt bread. I can’t open the video for any recipe. Please advise and may I have a written one.
    Best regard Eujenia

  12. Chit

    I am excited to be in your mailing list! Thanks!

  13. Dan

    Hi Eric,
    I am on my third day of building a sourdough start from yours that you mailed to me, and man, is it going gangbusters. Now, I understand that the sourness of sourdough is the result of bacterial action rather than the biology of the yeast in the starter. If so, how long after initiating the start can I expect that sourness to really occur in my bread making?

    • Hi Dan,

      I wish it was that simple. Sour starter doesn’t necessarily translate to sour bread. Longer fermentation times for the bread dough at cooler temps (I think mid to upper 60’s F will favor acidic acid production over the less sour lactic acid) is more likely to produce a more sour bread. But even that is not formulaic. Some experimentation will be required. I’ve read that a stiffer (lower hydration) starter also favors more sour. You could try that too.

      Please let us know how it goes.

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